Arriving at an essential achievement in its four-year venture as the court-appointed receiver for pioneering digital information and advertising organization AudienceScience Inc., Seattle-based Revitalization Partners has recorded suit against Google LLC and YouTube LLC for infringing on three of the licenses held by the receivership and the previous organization’s estate.
Revitalization Partners, for AudienceScience, claims that both Google and YouTube infringe upon the innovations of AudienceScience by choosing and assigning which advertising messages are incorporated when a client requests a web page. The intellectual property litigation is trusted to be the first-ever that a state receiver-initiated. Revitalization Partners at first found the patents after AudienceScience stopped everyday organization operations in 2017.
AudienceScience invented and licensed a significant number of the fundamental advancements utilized across the digital advertising industry today. Among its developments: the industry’s first behavioral targeting product, empowering publishers all through the world to serve more significant advertising based on both user history and page context. This advancement started the empowerment of advertisers to purchase highly targeted digital media.
Revitalization Partners co-founder and principal Al Davis said his firm found approximately 32 AudienceScience patents in the wake of being delegated by the court to deal with the receivership cycle. Working with Pat Scanlon, head of RP’s advanced business practice, the firm started developing a methodology to adapt the worth of those proprietary techs to fulfill creditor obligations. The suit against Google and YouTube addresses the first of those legal actions.
Mr. Davis said, “As we did our due diligence, we quickly recognized how the patents were being infringed upon by two of the largest and most influential companies in the online world. Now that we’ve received the necessary approvals from the Washington State receivership court to pursue litigation, we are in a position to execute and potentially recover a significant amount of value for creditors using these and other patents.”
Revitalization Partners involved in Silicon Valley IP patent case lead counsel Robert Kramer of the Feinberg Day Kramer Alberti Lim Tonkovich and Belloli LLP firm to represent the firm in the case against Google and YouTube, alongside local counsel The Dacus Firm in Tyler, Texas.