Arriving at an essential achievement in its four-year
venture as the court-appointed receiver for pioneering digital information and
advertising organization AudienceScience Inc., Seattle-based Revitalization
Partners has recorded suit against Google LLC and YouTube LLC for infringing on
three of the licenses held by the receivership and the previous organization’s
estate.
Revitalization Partners, for AudienceScience, claims that
both Google and YouTube infringe upon the innovations of AudienceScience by
choosing and assigning which advertising messages are incorporated when a
client requests a web page. The intellectual property litigation is trusted to
be the first-ever that a state receiver-initiated. Revitalization Partners at
first found the patents after AudienceScience stopped everyday organization
operations in 2017.
AudienceScience invented and licensed a significant number
of the fundamental advancements utilized across the digital advertising
industry today. Among its developments: the industry’s first behavioral
targeting product, empowering publishers all through the world to serve more
significant advertising based on both user history and page context. This advancement
started the empowerment of advertisers to purchase highly targeted digital
media.
Revitalization Partners co-founder and principal Al Davis
said his firm found approximately 32 AudienceScience patents in the wake of
being delegated by the court to deal with the receivership cycle. Working with
Pat Scanlon, head of RP’s advanced business practice, the firm started
developing a methodology to adapt the worth of those proprietary techs to
fulfill creditor obligations. The suit against Google and YouTube addresses the
first of those legal actions.
Mr. Davis said, “As we did our due diligence, we quickly
recognized how the patents were being infringed upon by two of the largest and
most influential companies in the online world. Now that we’ve received the necessary
approvals from the Washington State receivership court to pursue litigation, we
are in a position to execute and potentially recover a significant amount of
value for creditors using these and other patents.”
Revitalization Partners involved in Silicon Valley IP patent
case lead counsel Robert Kramer of the Feinberg Day Kramer Alberti Lim
Tonkovich and Belloli LLP firm to represent the firm in the case against Google
and YouTube, alongside local counsel The Dacus Firm in Tyler, Texas.
