Tag: advertisement

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Automotive Mechanical

Drone Aerial Services’ New Technology That Could Change How We Advertise

Drone Advertising

Envision a world where you could see a billboard suspended in the sky. That’s exactly what Drone Aerial Services (DAS) has invented – an innovation that will allow robots to carry billboards up the sky in blowing wind.

This patent-pending innovation is a game changer for advertising that will change how we view advertisements altogether. With this innovation, organizations would have a completely new way to reach consumers and promote their products and services.

Andrew Wise, an innovator from Glendale, Arizona, and patent holder of prepaid cellular, has patented another groundbreaking invention. This time he’s invented a method for controlling suspended objects in the air and keeping them from blowing around uncontrollably, utilizing SOOCS (Suspended Orientation Object Control System). Andrew framed DAS to use this innovation!

With SOOCS, drones can now carry an amazing billboard advertisement in the air. Billboards will as of now not be bound to fixed ground locations or on the sides of buses and trucks. Billboards will take off high above crowds with their position being controlled programmatically or from a remote controller below!

This innovation has opened a whole world for airborne advertising that wasn’t possible before SOOCS because there was never a method to compensate for wind. Drone billboards currently have the adaptability to be practically any spot whenever.

SOOCS is altering how individuals see billboards. Drone billboards raise your advertising over the crowded landscape giving a unique and uncluttered view for advertising, with only one advertisement being seen.

The attached video demonstrates how DAS has executed SOOCS with 3D Holographic innovation. It produces a mesmerizing picture that appears to float in the air at night time. Individuals are completely captivated by pictures floating overhead.

DAS is currently advertising quotes throughout the United States. With demand from advertisers, DAS is likewise launching a partner program to assist them with expanding their advertising inventory space.

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Computer Science Electronics

Microsoft as a Partner For Netflix’s Ad-Supported Subscription Plan

Netflix Inc. recently said it has chosen Microsoft Corp as an innovation and sales accomplice for its arranged ad-supported membership offering, as the streaming goliath hopes to plug slowing customer development by carrying out a less expensive plan.

Shares of Netflix rose 2% to $178.06 on the news.

Netflix said in April that it would present a new, lower-priced form of its service in a bid to draw in additional customers. The declaration came as the spearheading membership service posted its first customer loss in over 10 years, and extended further losses to come.

Chief Operating Officer Greg Peters said in a blog post that Netflix picked Microsoft in view of its capacity to innovate, as well with respect to its strong concern for privacy.

“It’s very early days and we have much to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers,” Peters said.

The product goliath got $10 billion in advertising revenue last year, selling advertisements on different services, for example, its Bing search engine and its business-centered social network, LinkedIn. Last month, Microsoft finished its procurement of AT&T Inc’s web-based ad platform, Xandr Inc., which permits advertisers to purchase ad space across a great many sites and target audiences.

The association declaration comes ahead of Netflix’s second-quarter profit report. The organization advised financial investors it could lose upwards of 2 million customers in the period, notwithstanding the arrival of such well-known series as “Stranger Things,” which even broke viewer records.

Netflix joins some of its opponents in offering ad-supported services, including Walt Disney Co’s Hulu, NBCUniversal’s Peacock, and Warner Brothers Discovery’s HBO Max.

Researcher Comscore Inc. said such ad-supported services are seeing a quicker pace of reception than membership ones, as inflation squeezes people’s wallets.

“The time is ripe for traditional subscription-based streaming services like Netflix to consider launching an ad-supported tier to enhance their growth trajectory,” Comscore’s James Muldrow said in a statement.

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Computer Science Electronics Others

Revitalization Partners Sues Google and YouTube for Patent Infringement

Arriving at an essential achievement in its four-year venture as the court-appointed receiver for pioneering digital information and advertising organization AudienceScience Inc., Seattle-based Revitalization Partners has recorded suit against Google LLC and YouTube LLC for infringing on three of the licenses held by the receivership and the previous organization’s estate.

Revitalization Partners, for AudienceScience, claims that both Google and YouTube infringe upon the innovations of AudienceScience by choosing and assigning which advertising messages are incorporated when a client requests a web page. The intellectual property litigation is trusted to be the first-ever that a state receiver-initiated. Revitalization Partners at first found the patents after AudienceScience stopped everyday organization operations in 2017.

AudienceScience invented and licensed a significant number of the fundamental advancements utilized across the digital advertising industry today. Among its developments: the industry’s first behavioral targeting product, empowering publishers all through the world to serve more significant advertising based on both user history and page context. This advancement started the empowerment of advertisers to purchase highly targeted digital media.

Revitalization Partners co-founder and principal Al Davis said his firm found approximately 32 AudienceScience patents in the wake of being delegated by the court to deal with the receivership cycle. Working with Pat Scanlon, head of RP’s advanced business practice, the firm started developing a methodology to adapt the worth of those proprietary techs to fulfill creditor obligations. The suit against Google and YouTube addresses the first of those legal actions.

Mr. Davis said, “As we did our due diligence, we quickly recognized how the patents were being infringed upon by two of the largest and most influential companies in the online world. Now that we’ve received the necessary approvals from the Washington State receivership court to pursue litigation, we are in a position to execute and potentially recover a significant amount of value for creditors using these and other patents.”

Revitalization Partners involved in Silicon Valley IP patent case lead counsel Robert Kramer of the Feinberg Day Kramer Alberti Lim Tonkovich and Belloli LLP firm to represent the firm in the case against Google and YouTube, alongside local counsel The Dacus Firm in Tyler, Texas.