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Automotive Electronics

Ford’s Latest Patent Shows a New Way of Using Augmented Reality (AR) in Cars

Ford’s Latest Patent Shows a New Way of Using AR in Cars

Ford doesn’t have plans to stop offering more helpful tech in the market. Presently, they have thought about it as a superior method for utilizing Augmented Reality (AR) in vehicles. It could seem like a trick for now, however here’s the reason it could come up as truly cool and helpful.

If you drive a lot, you certainly had days when the road was definitely not a safe spot to be because the solar glare was extremely strong at sunrise or sunset. Add a wet road to this situation, and you’ll get a formula for the ideal disaster.

You can attempt to utilize glasses, sun visors, or simply squint your eyes, however, there are minutes when it is truly difficult to see the road properly. Ford wants to assist you with this by giving you improved augmented reality in a future vehicle of the Michigan-based producer.

While Mercedes-Benz made every one of the headlines with AR navigation presently that is now gradually advancing onto more luxury or premium vehicles, the innovation is commonly known since it was utilized in mobile games like Pokemon Go.

As indicated by a recently unveiled United States Patent and Trademark Office (USPTO) documenting, Ford has one more use for AR. The automaker plans to install this system in a car equipped with a head-up display (HUD). The organization refers to it as “User-centric Enhanced Pathway,” or UEP for short.

Ford’s new patented AR system will utilize the HUD, cameras, GPS, and radars to project on the windscreen the way that should be followed by the driver. It’s basically providing you with one more set of virtual eyes. Moreover, it will actually be able to change settings like brightness, color, and contrast all on its own to ensure the individual in the driver’s seat sees what data is being displayed to them.

The Augmented Reality framework will likewise know when it should activate on its own in light of information like the driver’s eye squint status, the speed, the area, or the weather conditions at a specific moment within the day.

This innovation isn’t restricted to vehicles or trucks, as Ford is hoping to introduce it even in vans or public transport like buses. You can observe much more specific insights regarding this new AR framework in the USPTO filing.

You should remember that patents aren’t really an assurance of production. The American carmaker simply needs to ensure its innovation is safeguarded by the law. Given the ongoing environment of things and what the future prognosis says about getting back to normal, it’s difficult to envision Ford betting everything with this at any point in the near future. For now, it’s great that they basically have it.

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Automotive Electronics Mechanical

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Computer Science Electronics

Search Engine Yahoo! Hit With $15 Million Patent Infringement Case by Droplets Inc.

Yahoo! vs. Droplets Inc.: A $15 Million Patent Infringement Case

A government jury in Oakland says the Sunnyvale-based web-based portal and online administrations organization needs to give a product organization $15 million for infringing on its search tech innovation patent. A Texas-based software organization called Droplets Inc. has a patent on software, tracing all the way back to 2004 that allows clients to reach a specific portion of a site without downloading the whole page.

Different organizations have additionally been facing claims for infringing on that patent before. Companies like Facebook, Google, YouTube, Apple, and Amazon, all ultimately reached licensing agreements with Droplets. Yet, Yahoo chose to go to trial, contending they had fostered their own quick-search tech preceding Droplets.

Yahoo and the investment organization that presently holds the controlling stake in the organization, Altaba, contended that the platform’s strategies were its own, yet the jury was not persuaded. The jurors didn’t believe, notwithstanding, that the infringement was “willful,” yet they decided collectively that Yahoo’s Search Suggest include infringed on Droplets’ patent. That feature allows clients to type phrases or individual words to do quick searches within a web page.

Courtland Reichman, one of the Droplets’ lawyers, lets the Chronicle know that the victory was a significant one.

“This validates decades of effort on their part in that they changed the way the internet works,” said Reichman. “You have to protect inventors, or they’ll stop inventing.”

Woody Jameson, an attorney for Yahoo, lets the paper know that Droplets had sought harms of $260 million and was granted under 6% of that. The jurors likewise tossed out cases of patent infringement on four other programs Droplets’ legal advisors pursued.

“Yahoo took this case to trial because it strongly believes that Droplets’ patent has nothing to do with Yahoo’s technology,” Jameson said in an explanation. “While we certainly hoped for a complete defense verdict, we are pleased that the jury rejected entirely Droplets’ contention that four of the five accused technologies infringed”.

The organization agreed to pay $50 million in harm and give two years of free credit monitoring after what was, at that point, the greatest security breach ever, as indicated by the Associated Press.

An information breach in 2014 impacted 500 million client accounts; a year prior to that, one more hack compromised the data of 1 billion clients. The stolen data, the AP reported, including names, email addresses, passwords, phone numbers, birthdates, and also answers to security questions. Yahoo is planning to appeal the verdict in its Droplets patent infringement case.